If mass advertising is necessary to build a brand, why did Barisan Nasional lose the 2018 general election?
A Q&A with Marcus Osborne, our CEO & author of ‘Stop Advertising, Start Branding‘ Q. THE BARISAN NASIONAL INVESTED HEAVILY IN TRADITIONAL COMMUNICATIONS BEFORE & DURING THE ELECTION CAMPAIGN. WAS THAT THE RIGHT WAY FOR TODAY’S BRANDING ENVIRONMENT? A: As the dust settles on the extraordinary 14th General Election, the well known brand guru who … Continue reading →