FusionBrand offers multiple brand and sales training workshops. Incorporating hands-on interactivity, numerous case studies and group-driven discussions, these workshops can be held over one, two or four days and provide staff and associates with the knowledge and skill to brand and sell more effectively.

Ideally, these workshops are preceded by brand and sales audits. The results of these audits can be incorporated into the workshops, providing company-specific examples of what the keys issues are and how they can be improved. Additionally, FusionBrand provides a segment in each workshop for material relevant to immediate corporate concerns. The result is a workshop that is not only relevant to management and attendees but also generates faster payback.

Brand workshops are ideal for marketing executives, product planners, brand managers, PR, advertising and marketing communications professionals, and agency personnel. Sales workshops are designed for full-time sales professionals, ranging from new hires to veterans who want to refresh or enhance their skills.

Both workshops can be customized for your organization.

Workshops can be held on-site or off-site, although off-site locations are preferred to minimize disruptions. There is a maximum of about 30 attendees per workshop. Certificates are awarded. Fees are per person per day, and include all instruction, attendee workbooks and other material, and all associated material. These workshops may be claimable under HRDF.

Brand Workshops

Building a Profitable Brand: The Basics - 1-day workshop

This one-day workshop represents a basic yet intense introduction to branding. Topics covered include the importance of branding, changing branding imperatives, and how it differs from marketing and sales. To communicate the strengths and weaknesses of their brand, attendees will have the opportunity to "grade" their brand through a structured process. Attendees will then learn about the role of a brand plan, and the four steps critical to ensuring the successful launch and support of a brand. They will also learn tips and techniques for advertising, PR and Internet marketing that will save time and money while increasing the effectiveness and measurement of branding efforts. Hands-on exercises, such as the development of a USP, will provide the basis for a rudimentary brand plan, which groups will present at the end of the day.

Building a Profitable & Sustainable Brand - 2-day workshop

The two-day workshop presents all the material covered in the 1-day workshop, but in greater depth. Based on the premise that customers are not created equal, the two-day workshop also presents material on targeting, differentiation, segmentation and measurement. Additional tips and techniques for effective execution, including retention branding, are provided. Working in groups, attendees will have the opportunity to develop a more comprehensive brand plan that includes timetables and budgeting.

Building a Profitable, Sustainable & Accountable Brand - 4-day workshop

During the 4-day workshop, all the material from the 2-day workshop is presented. Additionally, formulas to understand and calculate customer profitability are provided. Special attention is paid to brand penetration, or increasing customer, product and account penetration. Customer planning, or matching corporate resources with current and/or potential customer profitability, is demonstrated. Branding systems, such as lead management and campaign management, are covered. Loyalty programs are also covered. Attendees will also be involved in the group-based creation of a brand plan.

Email us today for more information on brand workshops for your organization: info@fusionbrand.com

Sales Workshop

Introduction to Professional Selling - 2-day workshop

This interactive course guides sales professionals from the basics of sales and mental preparation to ensuring that the customer returns for additional sales. Attendees will become better equipped to develop presentations that meet your clients' real needs, develop skills and plans to achieve sales goals, confidently handle objections and close sales with ease. Additionally, the workshop will help improve networking, presentation and prospect management skills. The workshop features lectures, hands-on exercises, video presentations and multiple interactive activities so that attendees do more than learn about selling; they learn to sell. The result is an empowered sales force able to meet or exceed sales goals and other objectives.

Attendees are tested on their sales skills both before and after participation. This underscores training issues and provides a benchmark for future evaluations.

Starting with an overview of the sales process, prospecting, presentation, closing and lead/customer management, the session looks at the differences between selling, marketing and negotiating, as well as popular misconceptions about selling. The workshop continues with other key selling skills, such as sales planning, finding, selecting and qualifying prospects (including cold calling and getting past gatekeepers), and closing sales.

The workshop results in committed, motivated and well-organized sales professionals who can execute organizational sales goals and drive more business into the organization.

Email us today for more information on sales workshops for your organization: info@fusionbrand.com

Forthcoming Seminars & Workshops:

Kota Kinabalu, Sabah. February 2005.
On behalf of MATRADE.

Kuala Lumpur. March 2005.
On behalf of MATRADE.

We have presented the following seminars in Malaysia:

This half-day branding seminar in Kuching, Sarawak, was sponsored by MATRADE, the export arm of the Malaysian government

Kuala Lumpur. December 22nd 2004.
Multimedia Development Corporation.

Kuching. December 20th 2004.
On behalf of MATRADE.

Kuala Lumpur. December 7th & 8th and
14th & 15th 2004.
Federal Agricultural Marketing Authority.

Cost-effective branding for Global Markets:
An Action Plan For Success.
On behalf of MATRADE. Malaysia. Kuala Lumpur 2004

Branding in the AFTA Economy:
Leading Edge Strategies for Building Cost Effective Brands.
Kuala Lumpur & Kuching, Malaysia. August 2003