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About Fusionbrand

Established in Kuala Lumpur, Malaysia in 2003, Fusionbrand is Asia’s leading customer focussed brand consultancy.

In the social economy, where consumers not companies define brands, Fusionbrand understands better than most that companies can no longer waste time, effort and money on unfocused, expensive customer acquisition strategies built around corporate driven messages advertised repeatedly across all media in the hope that they will stick.

Instead, Fusionbrand helps companies and governments like yours understand themselves, their capabilities, their customers and their environment better before working with you to develop a collaborative organisation that has the ability to consistently identify, nurture and grow profitable relationships with customers.

Whether business-to-business, business-to-consumer or government-to-citizen, we help you focus on what your customers want based around the belief that to be successful, a brand must deliver economic, experiential and emotional (and increasingly social) value at all times, at all touchpoints and on customer terms.

The world is changing, well established, aggressive foreign brands with deep pockets and saturated domestic markets are looking to Malaysia, Indonesia and other South East Asian markets for their future growth.

Our passionate, innovative, multicultural workforce offers a fully integrated team of multi-disciplined experts knowledgeable about internal and external branding, traditional and digital communications, merchandising, sales, marketing, dealer and channel development, measurement, customer engagement and loyalty and data collection, management and use of that data.

Our track record includes substantially raising the profiles of leading public and private sector organisations. But enough about us, this is about you. How can we help build your brand? Contact us today and let’s have an informal discussion about future proofing your brand.

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Our Team

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Why Fusionbrand

Fusionbrand is versatile, nimble & flexible. We understand that whilst a brand must be built on solid foundations, the realities of business in the 21st century mean that to be successful, companies must also be able to move quickly, adapt to new technology and leverage new tools as and when they become available.

From our internal analysis of where your brand is now, the gaps between the promises you make and the experiences of your prospects and customers, we move fast, identify issues and make clearly defined recommendations to address those issues quickly & confidently.

Our clients are our partners and all our projects are implemented as collaborative events. We will always recommend best practices to our clients, but we also understand that many factors affect decisions and we can work within those constraints.

Fusionbrand is Malaysian owned and staffed with international personnel who think the way your target markets think. We work with both the private and government sectors.

 

FUSIONBRAND BLOG

Which is the most valuable brand in the world?

Ever wondered what is the most valuable brand in the world? Apple right? Nope, now it’s Google. Ever wondered what is the most valuable brand in Asia? Samsung right? Correct. The most valuable brand in SE Asia is Petronas, valued at US$10.6 billion although that’s probably changed significantly since the oil price tanked. Courtesy of: … Continue reading

I don’t think this Nestle email flyer means to be sexist, but it could be construed as so

I received this Email flyer this morning and was taken aback by what I perceived to be gender stereotyping but then noticed the small print reference to International Women’s Day which was 2 days ago. Nestle will argue that it is a well intentioned suggestion and is not at all insinuating that only women will … Continue reading

Advertising DOES NOT build brands

Here’s a very well written and very passionate article about the Devaluation of creativity. It’s written by Bob Hoffman best-selling author and one of the most sought-after international speakers on advertising and marketing. His profile on Linkedin has some impressive testimonials. The article is particularly relevant here in South East Asia where creativity is increasingly … Continue reading

As Europe struggles to come to terms with Brexit, Asean celebrates 50 years

Citynationplace is one of the most respected nation branding forums on the Iot and is also the organiser of the must attend place branding conference held in the UK in November every year. This month they’ve asked a number of brand consultants in Asia about Asean@50 about the state of nation branding in the region … Continue reading

Is spending US$12 billion to increase sales by 3.2% a good business strategy?

According to its website, Nestle is “the leading Nutrition, Health and Wellness Company”. It also says, “We enhance lives with science-based nutrition and health solutions for all stages of life, helping consumers care for themselves and their families.” Personally, I like their chocolates (I have a soft spot for dark chocolate KitKats), condensed milk and … Continue reading

How Montblanc lived up to its brand promise and created a brand advocate

Montblanc is a famous pen brand that prides itself on its heritage, workmanship and quality. The Montblanc web site says, “Montblanc has been a consistently present beacon in the luxury brand market for nearly a century. Having been celebrated for generations as the paramount creator of writing instruments, we have since branched out in order … Continue reading

The Malaysia Airlines tie up with Liverpool may sell tickets, but it won’t rebuild the brand

The English Premier League is broadcast to 70% of the world’s 2.1 billion football fans in 212 countries and territories around the world. Asia and Oceania represents 35% of that global audience. In China alone, up to 18 broadcasters show nearly every game every week to more than 350 million fans across the country. As … Continue reading

Malaysia Airlines will soon make a profit, but at what cost to the brand?

Peter Bellew the Chief Executive of Malaysia Airlines appeared chuffed to bits earlier this month when announcing the carrier had made its first monthly profit for a number of years in December 2016. I don’t want to appear pedantic but the former Chief Executive, Christoph Mueller announced last April that the carrier made its first … Continue reading

Penang’s destination video isn’t bad, but it isn’t great either. 6 ways to use video properly to build your destination brand

Google the words ‘Visit Penang’ and you get the following results: The next step would be to click on the visitpenang website link that takes the visitor to a site that has no video on the homepage even though a video on a homepage is reported to increase conversion rates by more than 20%. Indeed, … Continue reading

Penang’s destination video isn’t bad, but it isn’t great either. 6 ways to use video properly to build your destination brand

Google the words ‘Visit Penang’ and you get the following results: The next step would be to click on the visitpenang website link that takes the visitor to a site that has no video on the homepage even though a video on a homepage is reported to increase conversion rates by more than 20%. Indeed, … Continue reading

Work with us

ARE YOU THINKING ABOUT APPLYING FOR A JOB AT FUSIONBRAND?

Before you apply you need to know the following:

  • We’re looking for people who want to grow with a small, ambitious company, not hide in a large, dull one
  • We’re looking for people who want a challenge, not an easy life
  • We’re not ageists, but whatever your age, you must be eager to learn new things
  • In Asia we don’t always do things because we’re worried about failure. We expect you to get it wrong sometimes. If you aren’t, then you aren’t pushing yourself
  • We like people who are willing to do stuff that might not be in their job spec
  • We’re all hungry, not starving
  • We think work should be fun and we have a sense of humour. You’ll need one to work with us
  • Everyone has something to offer every situation so we expect you to offer your opinion

Other, more practical stuff that you should be aware of:

  • We work Monday to Friday. And sometimes Saturday and Sunday. How many hours depends on how much work we have
  • We don’t pay bonuses for the sake of paying bonuses. You need to earn your bonus but if you do, we will
  • We have an office in Petaling Jaya and an office in Kuching. So it makes sense if you live in one of those cities

Finally, if you are still interested to work with us, we’ll ask you a lot of questions. Here’s an example of the sort of questions we’ll ask you during an interview

  1. What do we do?
  2. What is your understanding of branding?
  3. How are we different to other brand consultancies?
  4. What are your strengths?
  5. What are your weaknesses?
  6. Have you travelled much? What do you like about travelling?
  7. What are your interests?
  8. What are you like at solving problems?
  9. How do you solve problems?
  10. Please provide an example of a problem you have solved.
  11. Why do you want to work at Fusionbrand?
  12. How can you add value to our organisation?
  13. Where do you see yourself in three years time?

If you are still interested we have the following specific opportunities.

If you don’t see a job that relates to you on the list, but you think you could be an asset to us, write to us and tell us why.

fusionbrand-office

fusionbrand-kuala-lumpur-branding-malaysia

Kuala Lumpur, voted South East Asia’s most dynamic city by Fusionbrand people

Kuching, voted the favourite city in Asia by Fusionbrand people

Kuching, voted the favourite city in Asia by Fusionbrand people

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