Marcus has been building brands in multiple sectors in Europe, the Middle East and South East Asia for nearly 30 years. He has a unique ability to understand what brands must do to get on and stay on, the consumers radar and then leverage that goodwill to increase the customer base.
He co-founded Fusionbrand in 2003 to work with organisations from the government and private sectors in Malaysia and other South East Asian nations. Fusionbrand has become one of Asia’s most respected brand consultants by helping companies build robust brands that are able to compete more effectively with aggressive multi national corporations with deep pockets by engaging and building relationships with consumers who determine the success of those brands.
He has worked on multiple brand research, brand strategy development and brand implementation projects across the government and private sectors. He is a frequent speaker on the topic of branding in the social economy and has presented numerous workshops on branding.
He has also been published in multiple trade, lifestyle and other publications. His first book Stop Advertising, Start Branding was published by Matador in the UK in April 2016.