Dr Amran has been a Director of Fusionbrand since 2005. He is one of Asia’s foremost authorities on the role of tourism in destination branding. In Malaysia, he has conducted numerous studies and research projects for the Ministry of Tourism and Culture (MOTAC), Tourism Malaysia, regional economic corridors and State governments. Most recently, he was the lead consultant for the recently completed National Ecotourism Plan 2016 – 2025.
His international work includes consulting roles with tourism and other departments such as the ASEAN Secretariat, International Union for Conservation of Nature (IUCN) and the Ministry of Environment Japan and much more.
Dr. Amran is a regular keynote speaker at conferences related to tourism planning both internationally and locally, and he is also a member of the Board of Trustees of the Islamic Tourism Centre (under MOTAC).