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Category Archives: malaysia airlines branding

Is Malaysia Airlines outperforming the industry? Well yes, and no.

This morning I was feeling sorry for Malaysia Airlines CEO Peter Bellew, see my earlier post. He’s in the papers again today and understandably bullish whilst reporting load figures for last year. “We had 90% load factor in December 2016 and we are whacking Singapore Airlines (82.9%, Garuda (77.4%) and Cathay Pacific (85%). We are … Continue reading

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