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Post By: brandconsultantasia

The Luis Suarez Tourism Malaysia deal leaves more questions than answers

The big news yesterday was the low key announcement (contradiction deliberate) of Tourism Malaysia’s tie up with Luis Suarez, the Uruguay centre forward, once of Ajax and Liverpool who reluctantly sold him to FC Barcelona three years ago for about €81 million. After scoring 88 goals in 3 La Liga seasons, he signed a new … Continue reading

Marks & Spencer Christmas 2017 TV ad sets the bar high

It’s that time of the year when UK retailers try to outdo each other with the most original Christmas TV ads. In 2016, John Lewis came out with arguably the best Christmas TVC in a long time, if not ever. That ad cost about £1 million to produce and they spent another £6 million on … Continue reading

How to save the Proton brand

So finally it’s official, China’s Geely Automobile Holdings has withdrawn its bid to buy a controlling stake in Malaysian carmaker Proton. No reason has been forthcoming, but Geely’s Chairman Li Shufu told Bloomberg in early March that, “They keep changing, today it’s this, tomorrow it’s that. They haven’t decided what they want.” There are rumours … Continue reading

Why Mercedes Benz is a global brand

This interview with Mark Raine, Vice President Sales and Marketing Passenger Cars offers some excellent insights into what makes a global brand and should be compulsory reading for anyone in the automotive industry in Malaysia. Actually it should be compulsory for anyone in any industry. Everything MB says they are doing – the borderline obsessive … Continue reading

Is Malaysia Airlines outperforming the industry? Well yes, and no.

This morning I was feeling sorry for Malaysia Airlines CEO Peter Bellew, see my earlier post. He’s in the papers again today and understandably bullish whilst reporting load figures for last year. “We had 90% load factor in December 2016 and we are whacking Singapore Airlines (82.9%, Garuda (77.4%) and Cathay Pacific (85%). We are … Continue reading

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