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About Fusionbrand

Established in Kuala Lumpur, Malaysia in 2003, Fusionbrand is Asia’s leading customer focussed brand consultancy.

In the social economy, where consumers not companies define brands, Fusionbrand understands better than most that companies can no longer waste time, effort and money on unfocused, expensive customer acquisition strategies built around corporate driven messages advertised repeatedly across all media in the hope that they will stick.

Instead, Fusionbrand helps companies and governments like yours understand themselves, their capabilities, their customers and their environment better before working with you to develop a collaborative organisation that has the ability to consistently identify, nurture and grow profitable relationships with customers.

Whether business-to-business, business-to-consumer or government-to-citizen, we help you focus on what your customers want based around the belief that to be successful, a brand must deliver economic, experiential and emotional (and increasingly social) value at all times, at all touchpoints and on customer terms.

The world is changing, well established, aggressive foreign brands with deep pockets and saturated domestic markets are looking to Malaysia, Indonesia and other South East Asian markets for their future growth.

Our passionate, innovative, multicultural workforce offers a fully integrated team of multi-disciplined experts knowledgeable about internal and external branding, traditional and digital communications, merchandising, sales, marketing, dealer and channel development, measurement, customer engagement and loyalty and data collection, management and use of that data.

Our track record includes substantially raising the profiles of leading public and private sector organisations. But enough about us, this is about you. How can we help build your brand? Contact us today and let’s have an informal discussion about future proofing your brand.

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Our Team

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Why Fusionbrand

Fusionbrand is versatile, nimble & flexible. We understand that whilst a brand must be built on solid foundations, the realities of business in the 21st century mean that to be successful, companies must also be able to move quickly, adapt to new technology and leverage new tools as and when they become available.

From our internal analysis of where your brand is now, the gaps between the promises you make and the experiences of your prospects and customers, we move fast, identify issues and make clearly defined recommendations to address those issues quickly & confidently.

Our clients are our partners and all our projects are implemented as collaborative events. We will always recommend best practices to our clients, but we also understand that many factors affect decisions and we can work within those constraints.

Fusionbrand is Malaysian owned and staffed with international personnel who think the way your target markets think. We work with both the private and government sectors.

 

FUSIONBRAND BLOG

The Rolls Royce Dawn. The ultimate branding challenge or a testament to the power of branding?

The Rolls Royce Dawn has reached Malaysia. This beast of a motor from the most prestigious of prestigious brands is 5.3 metres long and weighs a tonne. Actually it weighs 2.56 tonnes but who cares because it still glides effortlessly and silently from 0 – 62 mph (that’s 99kph in real money) in less than … Continue reading

The spat between AirAsia and Malaysia Airports is damaging both brands and the Malaysia Nation brand

Tan Sri Tony Fernandes, the charismatic founder of Air Asia acknowledged this week that despite threats to do so, he has no right to change the name of Malaysia’s low cost terminal from klia2 to LCCT2. This U turn is a relief to many because his spat with Malaysian airport operator Malaysia Airports over the … Continue reading

AirAsia needs to back down over Klia2 before it has a negative impact on the brand

AirAsia has been involved in a long running dispute with Malaysia Airports (MAHB) over Terminal 2 at Kuala Lumpur International Airport. Basically AirAsia wants to change the name of the terminal to LCCT2. You can read more about that here. Today, the CEO of AirAsia Aireen Omar is reported to have said, “AirAsia is set … Continue reading

Calling the second terminal at KLIA LCCT2 is a terrible idea

The irrepresible Malaysian entrepreneur, Tan Sri Tony Fernandes has another mega deal on the table, this time he’s reported to be getting ready to divest Asia Aviation Capital Ltd, his aircraft leasing company for about US$1 billion. Despite this big deal on the cards, he hasn’t stopped having a go at Malaysia Airports Holdings Bhd … Continue reading

The Future of Branding is Debranding. Well maybe, but first you need to know what is branding

Here’s a link to an interesting article in the fast company owned site fastcodesign.com magazine, an online design driven website that is “inspiring stories about innovation and business, seen through the lens of design.” They recently ran a story cleverly titled The Future of Branding is Debranding. I’m an occassional visitor to the site and … Continue reading

Stop Advertising Start Branding – the first book to help Malaysian, Singaporean and other Asian firms build brands that not only survive but thrive

Stop Advertising, Start Branding is the controversial new book by Malaysia based brand consultant Marcus Osborne. It’s already attracted flattering reviews with one reviewer calling it “South East Asia’s business book of the year.” Marcus Osborne says, “If you are spending more on advertising yet struggling for sales, it could be because you are still … Continue reading

Work with us

ARE YOU THINKING ABOUT APPLYING FOR A JOB AT FUSIONBRAND?

Well we do have some vacancies but before you apply you need to know the following:

  • We’re looking for people who want to grow with a small, ambitious company, not hide in a large, dull one
  • We’re looking for people who want a challenge, not an easy life
  • We’re not ageists, but whatever your age, you must be eager to learn new things
  • In Asia we don’t always do things because we’re worried about failure. We expect you to get it wrong sometimes. If you aren’t, then you aren’t pushing yourself
  • We like people who are willing to do stuff that might not be in their job spec
  • We’re all hungry, not starving
  • We think work should be fun and we have a sense of humour. You’ll need one to work with us
  • Everyone has something to offer every situation so we expect you to offer your opinion

Other, more practical stuff that you should be aware of:

  • We work Monday to Friday. And sometimes Saturday and Sunday. How many hours depends on how much work we have
  • We don’t pay bonuses for the sake of paying bonuses. You need to earn your bonus but if you do, we will
  • We have an office in Petaling Jaya and an office in Kuching. So it makes sense if you live in one of those cities

Finally, if you are still interested to work with us, we’ll ask you a lot of questions. Here’s an example of the sort of questions we’ll ask you during an interview

  1. What do we do?
  2. What is your understanding of branding?
  3. How are we different to other brand consultancies?
  4. What are your strengths?
  5. What are your weaknesses?
  6. Have you travelled much? What do you like about travelling?
  7. What are your interests?
  8. What are you like at solving problems?
  9. How do you solve problems?
  10. Please provide an example of a problem you have solved.
  11. Why do you want to work at Fusionbrand?
  12. How can you add value to our organisation?
  13. Where do you see yourself in three years time?

If you are still interested we have the following specific opportunities.

If you don’t see a job that relates to you on the list, but you think you could be an asset to us, write to us and tell us why.

fusionbrand-office

 

fusionbrand-kuala-lumpur-branding-malaysia

Kuala Lumpur, voted South East Asia’s most dynamic city by Fusionbrand people

Kuching, voted the favourite city in Asia by Fusionbrand people

Kuching, voted the favourite city in Asia by Fusionbrand people

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