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About Fusionbrand

Established in Kuala Lumpur, Malaysia in 2003, Fusionbrand is Asia’s leading customer focussed brand consultancy.

In the social economy, where consumers not companies define brands, Fusionbrand understands better than most that companies can no longer waste time, effort and money on unfocused, expensive customer acquisition strategies built around corporate driven messages advertised repeatedly across all media in the hope that they will stick.

Instead, Fusionbrand helps companies and governments like yours understand themselves, their capabilities, their customers and their environment better before working with you to develop a collaborative organisation that has the ability to consistently identify, nurture and grow profitable relationships with customers.

Whether business-to-business, business-to-consumer or government-to-citizen, we help you focus on what your customers want based around the belief that to be successful, a brand must deliver economic, experiential and emotional (and increasingly social) value at all times, at all touchpoints and on customer terms.

The world is changing, well established, aggressive foreign brands with deep pockets and saturated domestic markets are looking to Malaysia, Indonesia and other South East Asian markets for their future growth.

Our passionate, innovative, multicultural workforce offers a fully integrated team of multi-disciplined experts knowledgeable about internal and external branding, traditional and digital communications, merchandising, sales, marketing, dealer and channel development, measurement, customer engagement and loyalty and data collection, management and use of that data.

Our track record includes substantially raising the profiles of leading public and private sector organisations. But enough about us, this is about you. How can we help build your brand? Contact us today and let’s have an informal discussion about future proofing your brand.

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Our Team

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Why Fusionbrand

Fusionbrand is versatile, nimble & flexible. We understand that whilst a brand must be built on solid foundations, the realities of business in the 21st century mean that to be successful, companies must also be able to move quickly, adapt to new technology and leverage new tools as and when they become available.

From our internal analysis of where your brand is now, the gaps between the promises you make and the experiences of your prospects and customers, we move fast, identify issues and make clearly defined recommendations to address those issues quickly & confidently.

Our clients are our partners and all our projects are implemented as collaborative events. We will always recommend best practices to our clients, but we also understand that many factors affect decisions and we can work within those constraints.

Fusionbrand is Malaysian owned and staffed with international personnel who think the way your target markets think. We work with both the private and government sectors.

 

FUSIONBRAND BLOG

Branding in Industry 4.0

We had a great time today with creative writing, advertising and journalism students at the International Islamic University Malaysia. The discussion revolved around “Branding in the era of industry 4.0” and we talked about what Malaysian brands must do to to thrive in new economy and more relevant perhaps to these guys, how the advertising … Continue reading

Overtourism is coming to a destination near you

Overtourism is putting immense pressure on destinations around the world. From Bali to Phuket and from Venice to New Orleans and Ibiza, popular places are creaking under the weight of millions of visitors. 28 million people visited Venice last year, swamping (excuse the pun) the local population of 55,000. Venice has for years considered limiting … Continue reading

Enrich is not a channel to sell as much as possible, it’s a channel for the brand to build relationships

So I’m checking in online for a flight on Malaysia Airlines and I noticed that my Enrich membership (that’s the MAS Frequent Flyer Prpgramme (FFP)) has been downgraded from gold to silver. That in itself is hardly a surprise because I rarely fly with them anymore (the 3 – 4 business class business trips I … Continue reading

To ‘Think Big’ Malaysians need to stop thinking cheap

There’s a thought provoking piece in the business section of freemalaysiatoday.com that reports more Malaysians buying Chinese made goods ‘out of economic necessity’. The article says that Malaysians look past the stigma of Chinese products even though there are concerns that they of inferior quality and possibly even dangerous compared to products from other countries. … Continue reading

SIX tips from Fusionbrand on how to avoid the same fate as Tourism Malaysia

Yes it looks like an irresponsible adult allowed a petulant child with a grudge against the creative fraternity loose on a very old software programme and yes, it should never have made it past the idea stage. It’s the creative equivalent of a train crash featuring trains carrying toxic chemicals or nuclear weapons. But does … Continue reading

This is why clients should not get involved in ad design

I’m sorry I haven’t posted for a while (I’m sure many of you are happy I’ve been quiet!) but we’ve been very busy with other brands, not to mention our own. We’ve had a crazy couple of quarters at the end of 2017 and 2018 has started off much the same way. However, after seeing … Continue reading

The Luis Suarez Tourism Malaysia deal leaves more questions than answers

The big news yesterday was the low key announcement (contradiction deliberate) of Tourism Malaysia’s tie up with Luis Suarez, the Uruguay centre forward, once of Ajax and Liverpool who reluctantly sold him to FC Barcelona three years ago for about €81 million. After scoring 88 goals in 3 La Liga seasons, he signed a new … Continue reading

Work with us

ARE YOU THINKING ABOUT APPLYING FOR A JOB AT FUSIONBRAND?

Before you apply you need to know the following:

  • We’re looking for people who want to grow with a small, ambitious company, not hide in a large, dull one
  • We’re looking for people who want a challenge, not an easy life
  • We’re not ageists, but whatever your age, you must be eager to learn new things
  • In Asia we don’t always do things because we’re worried about failure. We expect you to get it wrong sometimes. If you aren’t, then you aren’t pushing yourself
  • We like people who are willing to do stuff that might not be in their job spec
  • We’re all hungry, not starving
  • We think work should be fun and we have a sense of humour. You’ll need one to work with us
  • Everyone has something to offer every situation so we expect you to offer your opinion

Other, more practical stuff that you should be aware of:

  • We work Monday to Friday. And sometimes Saturday and Sunday. How many hours depends on how much work we have
  • We don’t pay bonuses for the sake of paying bonuses. You need to earn your bonus but if you do, we will
  • We have an office in Petaling Jaya and an office in Kuching. So it makes sense if you live in one of those cities

Finally, if you are still interested to work with us, we’ll ask you a lot of questions. Here’s an example of the sort of questions we’ll ask you during an interview

  1. What do we do?
  2. What is your understanding of branding?
  3. How are we different to other brand consultancies?
  4. What are your strengths?
  5. What are your weaknesses?
  6. Have you travelled much? What do you like about travelling?
  7. What are your interests?
  8. What are you like at solving problems?
  9. How do you solve problems?
  10. Please provide an example of a problem you have solved.
  11. Why do you want to work at Fusionbrand?
  12. How can you add value to our organisation?
  13. Where do you see yourself in three years time?

If you are still interested we have the following specific opportunities.

If you don’t see a job that relates to you on the list, but you think you could be an asset to us, write to us and tell us why.

fusionbrand-office

fusionbrand-kuala-lumpur-branding-malaysia

Kuala Lumpur, voted South East Asia’s most dynamic city by Fusionbrand people

Kuching, voted the favourite city in Asia by Fusionbrand people

Kuching, voted the favourite city in Asia by Fusionbrand people

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