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About Fusionbrand

Established in Kuala Lumpur, Malaysia in 2003, Fusionbrand is Asia’s leading customer focussed brand consultancy.

In the social economy, where consumers not companies define brands, Fusionbrand understands better than most that companies can no longer waste time, effort and money on unfocused, expensive customer acquisition strategies built around corporate driven messages advertised repeatedly across all media in the hope that they will stick.

Instead, Fusionbrand helps companies and governments like yours understand themselves, their capabilities, their customers and their environment better before working with you to develop a collaborative organisation that has the ability to consistently identify, nurture and grow profitable relationships with customers.

Whether business-to-business, business-to-consumer or government-to-citizen, we help you focus on what your customers want based around the belief that to be successful, a brand must deliver economic, experiential and emotional (and increasingly social) value at all times, at all touchpoints and on customer terms.

The world is changing, well established, aggressive foreign brands with deep pockets and saturated domestic markets are looking to Malaysia, Indonesia and other South East Asian markets for their future growth.

Our passionate, innovative, multicultural workforce offers a fully integrated team of multi-disciplined experts knowledgeable about internal and external branding, traditional and digital communications, merchandising, sales, marketing, dealer and channel development, measurement, customer engagement and loyalty and data collection, management and use of that data.

Our track record includes substantially raising the profiles of leading public and private sector organisations. But enough about us, this is about you. How can we help build your brand? Contact us today and let’s have an informal discussion about future proofing your brand.

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Our Team

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Why Fusionbrand

Fusionbrand is versatile, nimble & flexible. We understand that whilst a brand must be built on solid foundations, the realities of business in the 21st century mean that to be successful, companies must also be able to move quickly, adapt to new technology and leverage new tools as and when they become available.

From our internal analysis of where your brand is now, the gaps between the promises you make and the experiences of your prospects and customers, we move fast, identify issues and make clearly defined recommendations to address those issues quickly & confidently.

Our clients are our partners and all our projects are implemented as collaborative events. We will always recommend best practices to our clients, but we also understand that many factors affect decisions and we can work within those constraints.

Fusionbrand is Malaysian owned and staffed with international personnel who think the way your target markets think. We work with both the private and government sectors.

 

FUSIONBRAND BLOG

How to make better advertising and advertising better

There’s a small creative agency in London called Sell! Sell! The agency is run by Vic Polkinghorne and Andy Palmer and they’ve co-written a potentially interesting new book called ‘How to make better advertising and advertising better‘. This new book shouldn’t be confused with the equally new book ‘Stop Advertising, Start Branding‘ which was written … Continue reading

STOP ADVERTISING, START BRANDING is in all good bookshops NOW!

Attached is a press release for Stop Advertising, Start Branding. This is a book about change. Yep, another one. The difference is, this one is about changing back to what you and everyone else used to do. It’s about laying the foundations before building the house. It’s about researching the destination before getting on the … Continue reading

Rapidkl scores a branding own goal

RapidKL the operating arm of Government ownded company Prasarana recently took 8 corporate leaders on the Light Rail Transit (LRT) so that they could experience public transport and more importantly, be seen to be taking public transport in an apparent effort to “encourage the culture within their organization(s) and the public in general, as well … Continue reading

Malaysia Airlines and the Malaysia nation brand

Place branding is a generic term for all the elements of a nation or country brand, cities, states and regions and even destinations within those areas. In South East Asia alone there are more than 600,000 destinations competing for investment, talent and tourists. In an effort to match their destinations to stakeholder requirements for value, … Continue reading

Mazda should stop advertising, start branding

Malaysia’s January automotive sales nose dived 12% to 44,591 units although this was expected after the record highs of December 2015. Japanese firms were hardest hit with Toyota sales down 27%, followed by Nissan 22% and Honda down 12%. Proton continued its slide with sales down 13%. And even though Perodua sold less cars this … Continue reading

Malaysia to ban cigarette brand names

Malaysia has joined Australia, Ireland, France and the UK by anouncing the introduction of plain packaging for tobacco products, however unlike the other countries who have announced a deadline of May 2016 for the new law to come into effect, Malaysia has not given an implementation date, saying only it will happen in stages. Price … Continue reading

Work with us

ARE YOU THINKING ABOUT APPLYING FOR A JOB AT FUSIONBRAND?

Well we do have some vacancies but before you apply you need to know the following:

  • We’re looking for people who want to grow with a small, ambitious company, not hide in a large, dull one
  • We’re looking for people who want a challenge, not an easy life
  • We’re not ageists, but whatever your age, you must be eager to learn new things
  • In Asia we don’t always do things because we’re worried about failure. We expect you to get it wrong sometimes. If you aren’t, then you aren’t pushing yourself
  • We like people who are willing to do stuff that might not be in their job spec
  • We’re all hungry, not starving
  • We think work should be fun and we have a sense of humour. You’ll need one to work with us
  • Everyone has something to offer every situation so we expect you to offer your opinion

Other, more practical stuff that you should be aware of:

  • We work Monday to Friday. And sometimes Saturday and Sunday. How many hours depends on how much work we have
  • We don’t pay bonuses for the sake of paying bonuses. You need to earn your bonus but if you do, we will
  • We have an office in Petaling Jaya and an office in Kuching. So it makes sense if you live in one of those cities

If you are still interested we have the following specific opportunities.

  • General Manager Kuala Lumpur
  • Strategic planner
  • Internships – Strategic
  • Internships – Creative

If you don’t see a job that relates to you on the list, but you think you could be an asset to us, write to us and tell us why.

fusionbrand-kuala-lumpur-branding-malaysia

Kuala Lumpur, voted South East Asia’s most dynamic city by Fusionbrand people

Kuching, voted the favourite city in Asia by Fusionbrand people

Kuching, voted the favourite city in Asia by Fusionbrand people

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